On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business? When they speak to you face to face? When your order team speak to them?
It strikes me that an innate understanding of the above will help to ensure that no stone is left unturned as every opportunity is maximised.
For more information on this topic, contact russ@rfm.co.uk