Windows of Opportunity

There was a very interesting article in the press last weekend about the challenges facing M&S in the textile sector.  They have developed a new collection in ladies wear and have some high profile hitters promoting the range.  However, on the sales floor, where the customer decision is really made, they have approximately 24 minutes to get it right and to sell before the lady shopper tires and walks out the store.  So say the statistics of a research piece carried out by the store on shopping patterns.
In every business, there are moments of opportunity when the customer eyes are on us and no one else – at an exhibition when a customer walks past, on a telephone call with an interested party, at a meet the buyer event or a face to face meeting in an office.
Knowing the key points of what to say and how to present your key usp and point of difference is crucial.  Not all organisations really plan for this.
For more information on this topic, contact russ@rfm.co.uk or check out our site – www.rfm.co.uk