Working the Internal Market

The concept of internal marketing and the internal customer is an area that many organisations are waking up to. The concept is that everyone is an ambassador, everyone has a role to play and everyone has a stake in ensuring that customers are treated well and  all opportunities are spotted. This culture change is easy to talk about and only a little bit more challenging to implement. Most businesses could increase their order book by understanding the internal customer and encouraging them to search for more opportunities.

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