Celtic Recipes for Rural Business Success

RFM are currently providing marketing direction and assistance for The Celtic Recipes for Rural Business Success project. This project aims to identify, develop and share marketing best practice in rural based micro enterprises and SME’s within Irish and Welsh regions. Within this project we are working closely with Menter a Busnes based in Wales and the Irish Exporters Association.

INTERREG is a community initiative, which promotes cross border, trans national and inter-regional co-operation in the European Union and its border regions. INTERREG IIIA supports joint Irish/Welsh projects with the aim of promoting the sustainable development of the cross border region through an integrated approach to economic, social and environmental development.

The objective of this project is to improve the business performance of rural food producers. The project centres on the production of an in-depth marketing DVD highlighting key marketing issues by focusing on best practice examples from companies who have achieved a significant rate of growth in their own businesses and will have practical experiences and advice to relate to others wishing to follow in a similar fashion.