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BearingPoint, Inc

Russell Ferguson, Managing Director of RFM, was employed as an independent consultant by BearingPoint, Inc to participate in a USAID project, which is strengthening the domestic and international competitiveness of small and medium enterprises in the Turkish Cypriot Community (TCC).

The scope of the remit included:

  • International Exhibitions and Trade Fairs
    Undertaking training programmes on Effective Exhibition Participation. This included providing guidance to companies who are attending a trade show in Turkey, the Cyprus International Fair and the Private Label Middle East Trade Show in Dubai.
  • Branding
    Conducting presentations on the concepts of effective exhibitions and product branding and packaging. Simultaneously translated with double PowerPoint’s, the audience included over 100 Turkish Cypriots of the business community.
  • One-to-one Mentoring
    Mentoring client companies on a one-to-one basis to assist in the development of branding and packaging strategies.

Russell has provided valuable assistance to the business community in the TCC.

www.bearingpoint.com

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