Focus Groups

Focus group research is an ideal way to be able to test:

• Consumer perceptions of a brand
• Product concepts
• Advertising creatives
• Price points
• Promotional channels
• The required message
• Creative concepts

At RFM, we have built a strong track record in facilitating and managing focus group research. Our expertise in focus groups includes:

• Experienced moderators
• Skill in relaxing the respondent group and setting the scene
• Reading group dynamics to steer the group
• Use of visuals, feedback forms, creative development etc
• Chartered Marketer input, not just research but result focused

Contact Eve on 0141 226 2400 or use our online enquiry form to get in touch.