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Building your identity through effective brand management

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This area of business has come from clients asking us to review their branding strategy and how it integrates into the market.

It is important to realise that a brand is much more than a logo design - this is just part of it. Your brand carries across all aspects of your business from how you communicate verbally, to the tone of voice used in your marketing materials, and the images and colours used in things like brochures, websites and advertising.

Creating an effective and consistent brand is a key part to your business marketing. Your brand is the face of your company and is often the first thing potential customers see when they come across your company, product or service.

Typical activities include:

  • Appraisal of existing brands;
  • Visibility of the brand in the market;
  • Management and continuity of brand;
  • Liaison with brand designers and design agencies;
  • Creation of brand guidelines to ensure consistency across all your marketing & communications.