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e-Bulletin
QUOTES OF THE WEEK
06/12/2009
‘Big brands are lighthouses in hard times’
Another quote from the same man, the key point being that consumers revert to the tried and trusted products and brands when the going is tough.
RFM Lesson – Whether you are in business to consumer markets or business to business markets, ask yourself this question. -
Is your brand recognised and trusted in the minds of your customers? If not, perhaps you need to start thinking of how to build that trust now!
These quotes are from the latest issue of the Marketer produced by the Chartered Institute of Marketing.
