SO, YOU ARE OFF TO A SHOW?

If you are investing in going to an exhibition, what are the costs? – stand space, stand design, accommodation, transport, stock etc.  Yes, all crucial – but so are the people who are working the stand – stopping customer, ferreting out customers, dealing with 2 people at the one time, handling the timewaster – maximising the important sales leads as well as selling off the stand.

As many of you will know, one of the RFM  flagship programmes is ‘Selling at Exhibitions’  A recent trip to the BBC Good Food Show at SECC Glasgow saw a lot of people who could have made a lot more money had they really known what to do and how to sell fast, sell on, link sell, range sell etc.
For more information for the enlightened, contact russ@rfm.co.uk.