Just for the record – Use your internal market resource

In the mind of the customer, companies are always known for one thing, - one product in a range or one service.  Companies can often miss out on selling their full range of products and services.

The phrase that tends to come up is – ‘I did not know you did that’

Range selling and range offering is a very fast way to market yourself and to build revenue streams – but it does depend on your internal market capability– that important market that we all have (our people) who can talk about the products we offer, spot opportunities for more business, provide links for key sales staff to contact and sell the basket of products you have.  In a supermarket, you fill a basket or a trolley with lots of goods.  In a business to business market, the principle should be the same, - it is just not a physical basket.