7 hits to build your brand

We tried advertising and it didn’t work!!  How often have we heard that?! 

Remember - It takes 7 hits to build a brand in the mind of the customer. 
Look at any of the professional marketing magazines and that is what it will tell you.  The customer has to see your brand name a number of times in different situations to build awareness and credibility. 

There are many types of superb professional specialists out there to help achieve this– search engine specialists, design specialists, PR companies, advertising agencies, media buyers, market researchers, sales trainers, CRM providers, sales promotion specialists, e designers, e commerce specialists.  The choice is endless and they are in business to provide the benefits of business growth.  But it does need to be planned on a timetabled basis.

For smaller companies, there are also other ways to achieve a similar effect.

For more information contact russ@rfm.co.uk