- Marketing for small and medium sized companies – a formula
- Do all your team understand the selling process??
- Who looks after your database?
- Customer retention drives sustainable business
- Calling Textile designers
- WATCH OUT FOR THE PINK PURPLE COW. – For Valentines
- ScottsLand Grant Scheme – Get your skates on!!
- RFM TEAM –POISED AND WAITING
- Press opportunities - they abound
- Get ahead of the bandwagon.....
- Great opportunity for a Digital Marketing Manager
- The plan for the business
- Taking advantage of current trends
- Brand plans – in the line of sight
- Pricing strategies – part of marketing?
- Getting in front of those customers
- Understand more about your sector and what might happen next
- Are you planning for Christmas?
- Measuring marketing
- Tell us a Story
- Innovative short run packaging
- Three simple steps to increasing business at virtually no cost
- Dealers, Agents, Distributors – Managing the Channel
- Using Social Networks for Business
- Job losses…
- The first dozen questions….
- Exhibitions and 'Meet the Buyer' events
- 2 marketing related articles in Metro on 7.1.10
- 2 new Associates at RFM
- Get cracking! – it is already the 8th January 2010.
- The Reluctant Exporter
- Creating opportunities at exhibitions
- Chase Vodka – Planning for £100 million in the US market
- The Offshore Wind Opportunity
- When the going gets tough…
- Birth tourism
- MEDIA LEAD
- Digital Marketing – The Track
- Business Plans, Production Plans, Marketing and Sales Plans
- Superb Sales and Marketing vacancy
- Customer service and wrecking the customer!!
- Summer is coming – a good time to look at your brand and your strategy
- Dragons Den comments
- What the customers really think – understanding your market
- The Power of the social media
- Cascading sales skills through the organisation
- Marmite at the Checkout
- Publicity – Seizing Opportunities
- Customer Insight – The key to differentiation
- Promotion and promotions
- Graduates wanted.
- 1st class honours for Scott!!
- Drinking Stella, watching the world cup, - less CO2
- Social Media and how it works
- Getting the CRM system right first time
- Build you profile with new media
- Brand strategy
- Customer service and revenue generation
- Sales, sales, sales
- Events and exhibitions - putting it about
- Energy - Renewables, efficiency – exciting sectors
- Bye Bye baby
- Database marketing - Fresh, clean, current
- Market Access - Getting it right in half the time, - the key!
- Facebook, Twitter etc and organising it!!!
- A picture tells a thousand words
- Looking at business through customers eyes
- B to B partnerships, Channel Management, Distribution plans
- Your brand – and managing it
- Calling Textile companies
- Customer Service and the Internal Customer
- A picture tells 1000 words
- Over 200 journalists attending
- Speaking to buyers - when they want to be spoken to!
- Having your cake!!
- Calling Textile designers
- Exhibition preparation – getting it right!
- The passion for ‘our’ customers
- Intellectual Property – do you own your website? Twice in one week
- Key messages and their value
- Working the channel – a separate target market
- Good reading for a Friday – the marketer.co.uk
- Working the internal market – a separate target market
- Sales Audit
- Energy Football
- How long is a piece of string?
- Follow us on facebook
- Key tips in writing a sales communication - WISCDA
- ACTION Get the marketing and sales plan that is right for you – Now is the time!
- Get the inside track on your customer’s thoughts
- Almost 1000 buyers in Scotland - all looking for tourism product
- Food tourism products
- Using marketing and sales resource wisely
- Multi channel strategies for building orders
- Cleaning the database
- Don’t miss out!!!
- Sales or customer service?
- Ask me anything.....
- Don’t sell on price sell on value
- National Trust - good example of the marketing mix
- Not to be missed – One day out to think about your business.
- Checking the profile
- Marketing Contractors - available September/October
- Review, evaluate, plan for Autumn/Winter 2010 - 2011
- Possible Grants for skill transfer and training in marketing, sales and customer topics
- 7500 buyers - all in one place!
- 5 Calls a Day
- A BIT OF FRIDAY FROTH – and some marketing lessons learnt
- A little insight – goes a long way
- Talking sense in marketing and sales
- 7 hits to build your brand
- Trends and customer insight – the new generation of customers
- Mediation – better than litigation
- Awards Good for your brand!!
- Textile workshops
- Threshold selling
- Marketing graduates for good effect
- Cheap does not necessarily mean good, good does not necessarily mean expensive
- So what do RFM do all day?
- How markets really work
- Budgeting for Marketing
- Don’t get price bashed. – 10% off the price can mean 20% off your profit
- ‘You don’t want to put any restriction between you and the customer’s wallet’
- Janette Coulter RFM Company Secretary leaves – after 22 fab years
- The Formats of media - Traditional v New
- Getting the message correct
- Measuring the response to market
- Threshold selling
- Ads of the decade - getting noticed - being memorable
- Get cracking! – It is already the 15th January 2010.
- Exhibition season is here!!!
- CRM and capturing details
- Increase your business profit 10% per annum - for peanuts!!
- Just for the record – Use your internal market resource
- The power of marketing - How's this for a result??
- Easter Weekend
- Business as usual
- Marketing – A really important element of business
- Discussion with fellow marketers – making business grow
- GETTNG IN FRONT OF CUSTOMERS
- A Big thank you
- Closed over Christmas
- Open for Business
- So what is on now and in 2010
- QUOTES OF THE WEEK
- QUOTES OF THE WEEK
- WHAT IS FRESH AT RFM THIS WEEK
- RFM OFFICE MOVE
- PLANNING AHEAD FOR 2010 – MANAGING MARKETING
- GET READY FOR 2010
- MARKETING PERSONNEL
- WOM OR CHATTER
- A COUPLE OF SITES!!
- LETTING THE LESSONS SOAK IN
- HIE Food Pilots
- MMM! GREAT FOOD
- CUSTOMER SERVICE
- Marketing and Sales advice around £750 per month( £7500 per annum)It pays for itself many times over
- MARKET RESEARCH REPORTS– ALWAYS INTERESTING – MARKETING TO THE OVER 45s
- SO, YOU ARE OFF TO A SHOW?
- THRIVING AND GO AHEAD COMPANIES
- It’s more about the future than the past!!
- Seth Goden – the creator of the Purple Cow now talks about Lynchpin.
- Export and using the weak pound as a selling point
- How does a small brand compete with the big boys?
- STRATEGIES FOR GROWTH, NOT SURVIVAL
- FOCUS GROUPS
- Some practical ideas RFM have come across this week - 8p per copy for print
- ‘Meet the Market’
- The BIG SELL – Marketing and Sales Session - Thursday 26th November 2009
- Opening the door to potential customers
- Carbon Neutral Print Company
- ‘The Big Sell’
- Marketing – Making it happen for the UK, Scotland, England, Wales, Ireland!!
- The Fun of marketing at RFM
- A fun brand story – taken from Marketer magazine and Springwise
- MARKETING AND SALES VACANCIES
- 10 LOW COST TIPS FOR MARKETING AND SALES
- CROSS SELLING,REFERRAL SELLING, UP SELLING
- EXHIBITION SEASON
- TIME SPENT ON RECONNAISANCE IS SELDOM WASTED
- JOBS AND PEOPLE
- Purple Cow or what? - A head turning moment missed
- Get your e-commerce imagery to do the right job for you!!
- GREAT PR AND PROMOTION ALL JOINED UP – READ THIS IT'S A GREAT STORY!!
- DOES YOUR SERVICE DEPARTMENT SELL
- FOCUS GROUPS - RECRUITING NOW GLASGOW AND LONDON
- MARKETING VACANCIES
- Sell! Sell! Sell!
- AS THE RECIPIENT OF OUTBOUND CALLS
- ARDBEG WHISKY - a targeted database story
- IT'S EXHIBITION TIME AGAIN!
- CLASSIC MARKETING
- SALES INCREASE OF 10% - AT ABSOLUTELY NO COST
- Awards and are they worth it?
- Porridge or paw Ridge – an article from the Grocer magazine
- Focus Groups participants - Scotland, England
- Branding Workshops – Fun and Free for all
- PARTICIPANTS FOR FOCUS GROUPS IN GLASGOW AND LONDON
- MARKETING MANAGER WANTED!
- LAUNCH PAD TO SUCCESS!
- MOVING TO A TRUSTED BRAND
- QUOTE OF THE WEEK
- THE COST OF DOING NOTHING
- ENVIRONMENTAL MARKETING
- Focus Groups – London Tuesday 4th August 2009
- A picture tells a thousand words’
- Trading in difficult times – time out the office to think about your business
- Fairtrade Planet
- Apologies
- Focus Groups – London Tuesday 4th August 2009
- Survive and Thrive
- Bebo, Facebook, Twitter, You Tube and the rest
- Increase your business profit 10% per annum - for peanuts!!
- A Picture tells 1000 words
- International Markets – Eastern Europe, Asia, Far East – access them directly in Scotland
- Cheryl Cole - Focus Groups
- Focus Groups London Tuesday 4th August 2009
- Customer Management - Current Thinking
- ARE YOU A QUESTION MARK PRODUCT, A 'SHOOTING STAR' OR A 'CASH COW'?
- RFM's successful office move
- Focus groups coming up!!
- RFM OFFICE MOVING DAY
- RECOGNISING BUYING SIGNALS!! NEGOTIATING AWAY FROM PRICE!! MAKING THE OUTBOUND CALLS!!
- EXTENDING YOUR TENDRILS INTO THE MARKETPLACE
- 'MEET THE MARKET'– A LEARNING JOURNEY
- MARKETING AND SALES MORNING- THURSDAY 26TH NOVEMBER 2009
- CCA CONFERENCE 2010 – THE IMPORTANCE OF THE ‘PEOPLE’ ELEMENT
- WANTED!! – MARKETING PERSONNEL.
- CHALLENGE YOUR SALES FORCE
- Is Good Research a Cost or an Investment?
- Quote of the week
- Marketing environmental credentials
- Play the Games
- Small Budget, Big Results
- ISN'T IT FUNNY
- AND FROM LAST WEEK…..
- QUOTE OF THE WEEK
- BUZZ MARKETING AND CUSTOMER SERVICE
- CLOSING DEALS - WHAT PEOPLE ARE SCARED OF
- SOCIAL NETWORKING - EMBRACING NEW MEDIA OPTIONS
- MARKETING - A COST OR AN INVESTMENT
- SOCIAL NETWORKING - TAKING THE WORLD BY STORM
- EXHIBITION TRAINING – THE BEST SHOW IN TOWN
- WEDDING
- MARKETING YOUR GREEN CREDENTIALS
- CREATING BUYERS IN DIFFICULT MARKETS
- LINKING COMMUNICATIONS WITH SALES
- RUSSELL FERGUSON GUEST SPEAKER!
- USING PR TO BOOST YOUR IMAGE
- Export - The Big Opportunity
- Link selling and how to do it!!!
- That Purple Cow Moment
- Customer service - Making Customers feel like Kings or Queens
- Mammoth press opportunities
- Focus Group recruiting now! – Scotland, England
- See yourself from the outside in
- The Purple Cow – a serious element in the marketing mix
- RUSSELL'S EASTER WEDDING BELLS!!
- QUOTE OF THE WEEK
- CUSTOMER PERCEPTIONS - FIND OUT WHAT THEY THINK OF YOU?!
- THE LATEST P IN THE MARKETING MIX - 'PLANET'
- QUOTE OF THE WEEK
- Focus group’s coming up!!
- CAPACITY BUILDING FRAMEWORK
- WORKING WITH THE MULTIPLES
- RFM RESEARCH - HIGH COURT EXPERT WITNESS
- WHAT LIFESTYLE GROUP DO YOU BELONG TO?
- MARKETING JOBS
- LIFESTYLE GROUPING - DEFINITION
- FOCUS ON .......
- Power Down
- QUOTE OF THE WEEK
e-Bulletin
Marketing for small and medium sized companies – a formula
03/12/2010
Just completed a programme for food and drink companies in the north for Highland and Islands Enterprise. What did they get out of it that made it worthwhile?
• Formal session on marketing and sales and how it may apply to their business.
• The chance to see products in their selling environment, - in stores etc
• A learning journey visit to a wholesaler, PR company, supermarket, delicatessen, exhibitions, internet shopping agency
• One to one sessions to discuss individual cases
• Formal session to finish with branding speakers.
Run over 3 months, the value is that it brings a focus on marketing and sales for 3 months in a row – almost like continuous professional development. Feedback has been excellent - ‘inspired’ and’ stimulated’ being the most frequently used words.
For more information, contact Rachael@rfm.co.uk or call 0141 226 2400
