Measuring marketing

A recent survey by the Chartered Institute of Marketing indicated that over 56% of companies interviewed indicated they had little or no method of measuring marketing success, - this would cover companies large and small. So, if you do not measure the effect of your marketing, you are clearly not alone!!

There are a huge number of marketing measurements available - enquiries in, PR coverage and acreage, web hits, response codes, customer logging etc all of which are low or no cost activities.   More sophisticated techniques may be required to really test brand awareness although even noting sources of enquiries should help to identify this.

We know that marketing is often seen as a cost rather than an investment………. but if you measure marketing correctly, money and time spent on marketing activity will be well rewarded and provide a focus for the next seasons campaign.

For more info contact Russ@rfm.co.uk.