Get the inside track on your customer’s thoughts

When you are sitting in your business premises, working away at all the jobs of your day, do you ever think about the mind of the customers, the different customer groups when they might be susceptible to buy and their awareness of you and your business?  A recent project we undertook allowed us to undertake a small piece of qualitative telephone research.  This gave tremendous insight into levels of awareness, buying times of year, key events and preferred means of communication, use of offline and online etc.  The investment in good quality research (always under the MRS guidelines) yields a clear path for the companies spend on marketing and sales activity.

For more information on customer insights, contact Rachael@rfm.co.uk.