Key tips in writing a sales communication - WISCDA

If you do decide to write an introductory e mail or even a snail mail letter, here is a format for a single page initial approach.  The objective for this template is to get an appointment, not to sell the full product or service range!!!

THE TEMPLATE

• W avelength – headline – make it arresting and relevant to the customer

• I nterest – say something of interest to the customer – not necessarily about you or your product.                                                                                         

• S ell benefits – the benefits of your product or service, not the features

• C reate conviction – case studies, reasons why others have used you

• D esire – create reasons for people to want the product now!

• A ction – call to action.  When you will call them

For more information or to help develop a suite of initial contact materials, contact Scott@rfm.co.uk