What the customers really think – understanding your market

Better news for those involved in price wars.  The latest snapshot from Mintel research on trends in consumer behaviour tells us that consumers are not always looking for the cheapest, but are looking for true value.  This value needs to be demonstrated and communicated to the customer. 

In terms of food and drink, animal husbandry is near the top if not top of the list in the consumer buying decisions, followed by local and provenance.  This comment applies to the younger audience.

Some Mintel information is available through Business Gateways, Business Links etc.  Mintel, as a source of information on likely trends in the market is an excellent starting point. 

For more information contact russ@rfm.co.uk