Looking at business through customers eyes

Easier said than done when sitting in an office or a manufacturing unit on a daily basis with the stresses and strains of the everyday workload.   However, one of the keys to sustained growth in a business is to shape and mould the business activity on the current and future attitudes and aspirations of the customer. In a competitive world, we have to understand the trigger points of what makes people buy and why they should be buying business products and services.

One of the simpler activities is to understand when people are susceptible to buy – what time of day? what time of year?, and when they are likely to make buying decisions – also to understand the length of time it takes to get  buying decisions approved.  In simple terms, where and when do your target markets congregate?   ‘Meet the buyer’ events, exhibitions, conferences would seem to be fairly obvious, but also good social networking interaction, special interest groups, crm etc.  The answer of course will be different for each and every market.

For more information, contact Rachael@rfm.co.uk