- Marketing for small and medium sized companies – a formula
- Do all your team understand the selling process??
- Who looks after your database?
- Customer retention drives sustainable business
- Calling Textile designers
- WATCH OUT FOR THE PINK PURPLE COW. – For Valentines
- ScottsLand Grant Scheme – Get your skates on!!
- RFM TEAM –POISED AND WAITING
- Press opportunities - they abound
- Get ahead of the bandwagon.....
- Great opportunity for a Digital Marketing Manager
- The plan for the business
- Taking advantage of current trends
- Brand plans – in the line of sight
- Pricing strategies – part of marketing?
- Getting in front of those customers
- Understand more about your sector and what might happen next
- Are you planning for Christmas?
- Measuring marketing
- Tell us a Story
- Innovative short run packaging
- Three simple steps to increasing business at virtually no cost
- Dealers, Agents, Distributors – Managing the Channel
- Using Social Networks for Business
- Job losses…
- The first dozen questions….
- Exhibitions and 'Meet the Buyer' events
- 2 marketing related articles in Metro on 7.1.10
- 2 new Associates at RFM
- Get cracking! – it is already the 8th January 2010.
- The Reluctant Exporter
- Creating opportunities at exhibitions
- Chase Vodka – Planning for £100 million in the US market
- The Offshore Wind Opportunity
- When the going gets tough…
- Birth tourism
- MEDIA LEAD
- Digital Marketing – The Track
- Business Plans, Production Plans, Marketing and Sales Plans
- Superb Sales and Marketing vacancy
- Customer service and wrecking the customer!!
- Summer is coming – a good time to look at your brand and your strategy
- Dragons Den comments
- What the customers really think – understanding your market
- The Power of the social media
- Cascading sales skills through the organisation
- Marmite at the Checkout
- Publicity – Seizing Opportunities
- Customer Insight – The key to differentiation
- Promotion and promotions
- Graduates wanted.
- 1st class honours for Scott!!
- Drinking Stella, watching the world cup, - less CO2
- Social Media and how it works
- Getting the CRM system right first time
- Build you profile with new media
- Brand strategy
- Customer service and revenue generation
- Sales, sales, sales
- Events and exhibitions - putting it about
- Energy - Renewables, efficiency – exciting sectors
- Bye Bye baby
- Database marketing - Fresh, clean, current
- Market Access - Getting it right in half the time, - the key!
- Facebook, Twitter etc and organising it!!!
- A picture tells a thousand words
- Looking at business through customers eyes
- B to B partnerships, Channel Management, Distribution plans
- Your brand – and managing it
- Calling Textile companies
- Customer Service and the Internal Customer
- A picture tells 1000 words
- Over 200 journalists attending
- Speaking to buyers - when they want to be spoken to!
- Having your cake!!
- Calling Textile designers
- Exhibition preparation – getting it right!
- The passion for ‘our’ customers
- Intellectual Property – do you own your website? Twice in one week
- Key messages and their value
- Working the channel – a separate target market
- Good reading for a Friday – the marketer.co.uk
- Working the internal market – a separate target market
- Sales Audit
- Energy Football
- How long is a piece of string?
- Follow us on facebook
- Key tips in writing a sales communication - WISCDA
- ACTION Get the marketing and sales plan that is right for you – Now is the time!
- Get the inside track on your customer’s thoughts
- Almost 1000 buyers in Scotland - all looking for tourism product
- Food tourism products
- Using marketing and sales resource wisely
- Multi channel strategies for building orders
- Cleaning the database
- Don’t miss out!!!
- Sales or customer service?
- Ask me anything.....
- Don’t sell on price sell on value
- National Trust - good example of the marketing mix
- Not to be missed – One day out to think about your business.
- Checking the profile
- Marketing Contractors - available September/October
- Review, evaluate, plan for Autumn/Winter 2010 - 2011
- Possible Grants for skill transfer and training in marketing, sales and customer topics
- 7500 buyers - all in one place!
- 5 Calls a Day
- A BIT OF FRIDAY FROTH – and some marketing lessons learnt
- A little insight – goes a long way
- Talking sense in marketing and sales
- 7 hits to build your brand
- Trends and customer insight – the new generation of customers
- Mediation – better than litigation
- Awards Good for your brand!!
- Textile workshops
- Threshold selling
- Marketing graduates for good effect
- Cheap does not necessarily mean good, good does not necessarily mean expensive
- So what do RFM do all day?
- How markets really work
- Budgeting for Marketing
- Don’t get price bashed. – 10% off the price can mean 20% off your profit
- ‘You don’t want to put any restriction between you and the customer’s wallet’
- Janette Coulter RFM Company Secretary leaves – after 22 fab years
- The Formats of media - Traditional v New
- Getting the message correct
- Measuring the response to market
- Threshold selling
- Ads of the decade - getting noticed - being memorable
- Get cracking! – It is already the 15th January 2010.
- Exhibition season is here!!!
- CRM and capturing details
- Increase your business profit 10% per annum - for peanuts!!
- Just for the record – Use your internal market resource
- The power of marketing - How's this for a result??
- Easter Weekend
- Business as usual
- Marketing – A really important element of business
- Discussion with fellow marketers – making business grow
- GETTNG IN FRONT OF CUSTOMERS
- A Big thank you
- Closed over Christmas
- Open for Business
- So what is on now and in 2010
- QUOTES OF THE WEEK
- QUOTES OF THE WEEK
- WHAT IS FRESH AT RFM THIS WEEK
- RFM OFFICE MOVE
- PLANNING AHEAD FOR 2010 – MANAGING MARKETING
- GET READY FOR 2010
- MARKETING PERSONNEL
- WOM OR CHATTER
- A COUPLE OF SITES!!
- LETTING THE LESSONS SOAK IN
- HIE Food Pilots
- MMM! GREAT FOOD
- CUSTOMER SERVICE
- Marketing and Sales advice around £750 per month( £7500 per annum)It pays for itself many times over
- MARKET RESEARCH REPORTS– ALWAYS INTERESTING – MARKETING TO THE OVER 45s
- SO, YOU ARE OFF TO A SHOW?
- THRIVING AND GO AHEAD COMPANIES
- It’s more about the future than the past!!
- Seth Goden – the creator of the Purple Cow now talks about Lynchpin.
- Export and using the weak pound as a selling point
- How does a small brand compete with the big boys?
- STRATEGIES FOR GROWTH, NOT SURVIVAL
- FOCUS GROUPS
- Some practical ideas RFM have come across this week - 8p per copy for print
- ‘Meet the Market’
- The BIG SELL – Marketing and Sales Session - Thursday 26th November 2009
- Opening the door to potential customers
- Carbon Neutral Print Company
- ‘The Big Sell’
- Marketing – Making it happen for the UK, Scotland, England, Wales, Ireland!!
- The Fun of marketing at RFM
- A fun brand story – taken from Marketer magazine and Springwise
- MARKETING AND SALES VACANCIES
- 10 LOW COST TIPS FOR MARKETING AND SALES
- CROSS SELLING,REFERRAL SELLING, UP SELLING
- EXHIBITION SEASON
- TIME SPENT ON RECONNAISANCE IS SELDOM WASTED
- JOBS AND PEOPLE
- Purple Cow or what? - A head turning moment missed
- Get your e-commerce imagery to do the right job for you!!
- GREAT PR AND PROMOTION ALL JOINED UP – READ THIS IT'S A GREAT STORY!!
- DOES YOUR SERVICE DEPARTMENT SELL
- FOCUS GROUPS - RECRUITING NOW GLASGOW AND LONDON
- MARKETING VACANCIES
- Sell! Sell! Sell!
- AS THE RECIPIENT OF OUTBOUND CALLS
- ARDBEG WHISKY - a targeted database story
- IT'S EXHIBITION TIME AGAIN!
- CLASSIC MARKETING
- SALES INCREASE OF 10% - AT ABSOLUTELY NO COST
- Awards and are they worth it?
- Porridge or paw Ridge – an article from the Grocer magazine
- Focus Groups participants - Scotland, England
- Branding Workshops – Fun and Free for all
- PARTICIPANTS FOR FOCUS GROUPS IN GLASGOW AND LONDON
- MARKETING MANAGER WANTED!
- LAUNCH PAD TO SUCCESS!
- MOVING TO A TRUSTED BRAND
- QUOTE OF THE WEEK
- THE COST OF DOING NOTHING
- ENVIRONMENTAL MARKETING
- Focus Groups – London Tuesday 4th August 2009
- A picture tells a thousand words’
- Trading in difficult times – time out the office to think about your business
- Fairtrade Planet
- Apologies
- Focus Groups – London Tuesday 4th August 2009
- Survive and Thrive
- Bebo, Facebook, Twitter, You Tube and the rest
- Increase your business profit 10% per annum - for peanuts!!
- A Picture tells 1000 words
- International Markets – Eastern Europe, Asia, Far East – access them directly in Scotland
- Cheryl Cole - Focus Groups
- Focus Groups London Tuesday 4th August 2009
- Customer Management - Current Thinking
- ARE YOU A QUESTION MARK PRODUCT, A 'SHOOTING STAR' OR A 'CASH COW'?
- RFM's successful office move
- Focus groups coming up!!
- RFM OFFICE MOVING DAY
- RECOGNISING BUYING SIGNALS!! NEGOTIATING AWAY FROM PRICE!! MAKING THE OUTBOUND CALLS!!
- EXTENDING YOUR TENDRILS INTO THE MARKETPLACE
- 'MEET THE MARKET'– A LEARNING JOURNEY
- MARKETING AND SALES MORNING- THURSDAY 26TH NOVEMBER 2009
- CCA CONFERENCE 2010 – THE IMPORTANCE OF THE ‘PEOPLE’ ELEMENT
- WANTED!! – MARKETING PERSONNEL.
- CHALLENGE YOUR SALES FORCE
- Is Good Research a Cost or an Investment?
- Quote of the week
- Marketing environmental credentials
- Play the Games
- Small Budget, Big Results
- ISN'T IT FUNNY
- AND FROM LAST WEEK…..
- QUOTE OF THE WEEK
- BUZZ MARKETING AND CUSTOMER SERVICE
- CLOSING DEALS - WHAT PEOPLE ARE SCARED OF
- SOCIAL NETWORKING - EMBRACING NEW MEDIA OPTIONS
- MARKETING - A COST OR AN INVESTMENT
- SOCIAL NETWORKING - TAKING THE WORLD BY STORM
- EXHIBITION TRAINING – THE BEST SHOW IN TOWN
- WEDDING
- MARKETING YOUR GREEN CREDENTIALS
- CREATING BUYERS IN DIFFICULT MARKETS
- LINKING COMMUNICATIONS WITH SALES
- RUSSELL FERGUSON GUEST SPEAKER!
- USING PR TO BOOST YOUR IMAGE
- Export - The Big Opportunity
- Link selling and how to do it!!!
- That Purple Cow Moment
- Customer service - Making Customers feel like Kings or Queens
- Mammoth press opportunities
- Focus Group recruiting now! – Scotland, England
- See yourself from the outside in
- The Purple Cow – a serious element in the marketing mix
- RUSSELL'S EASTER WEDDING BELLS!!
- QUOTE OF THE WEEK
- CUSTOMER PERCEPTIONS - FIND OUT WHAT THEY THINK OF YOU?!
- THE LATEST P IN THE MARKETING MIX - 'PLANET'
- QUOTE OF THE WEEK
- Focus group’s coming up!!
- CAPACITY BUILDING FRAMEWORK
- WORKING WITH THE MULTIPLES
- RFM RESEARCH - HIGH COURT EXPERT WITNESS
- WHAT LIFESTYLE GROUP DO YOU BELONG TO?
- MARKETING JOBS
- LIFESTYLE GROUPING - DEFINITION
- FOCUS ON .......
- Power Down
- QUOTE OF THE WEEK
e-Bulletin
Multi channel strategies for building orders
06/04/2010
Recently came across a newspaper advertisement for the EBay /Outlet site – a one page ad running across 2 pages directing the readers to the site. On the site is a plethora of ‘outlet stores’ – Tesco, USC Clothing, BT, Schuh, Goldsmiths etc. These companies recognise the power of the EBay audience and can use this as a channel that does not affect the price points of their main stream brand. Just like any marketing strategy, each channel has to be well thought through, with product, pricing and promotion etc. geared to that channel.
What about other channels? – QVC and other shopping channels for example. Find the right channel with the right audience profile, the potential throughout for products and services is enormous.
The lesson for companies to think about is not just ‘access to one market’ but access to different markets and their market structure. This can apply in both business to consumer and also business to business outlets.
For more information contact Scott at scott@rfm.co.uk or on 0141 226 2400
