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Category Archives: Marketing
Marketing in today’s Economy
Marketing in 2011 and in the second decade of the 21st century is changing. It is no longer enough to have products and services focused on customer needs, there is now the additional issue of being totally aligned with the … Continue reading
The last 10 yards – more important than you think!
This phrase is used by producers and manufacturers in the supermarket sector, – how to get your product from the store room onto the shelf, well presented on shelf and then into the customers basket. Considering that most customers choose … Continue reading