-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Monthly Archives: June 2014
The really really key customer campaign
For those of you who would like to interface with a small number of really key clients across the globe, the campaign plan needs to be scheduled and a long term approach adopted. It works, but it takes time to … Continue reading
Ecommerce focus – the online sales force
Marks and Spencers recent relaunch of their website is part of a major push to tap into the major trend of clothing sales moving online. M&S have seen a decline in sales and have declared this investment in the ecommerce … Continue reading
Use the senses – it is a sensible idea
The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by … Continue reading
Making every pound work for you
In our business at RFM we provide a ‘wood from the trees’ approach to companies, looking at the actions in their business from the viewpoint of a customer, how to maximise the opportunities to interface, how to build the brand, … Continue reading
Refreshing Sales Skills
Many people have sales personnel who have been selling for years and spent a good amount of time in the job. A sales refresher brings that chance to re – assess skills, find new ways of closing, new ways of … Continue reading
Customer Service Bloomers
A friend travelled on the 4.15pm service from Haymarket to Glasgow with Free wifi and no seats. Answer from the guard to everyone who complained ‘ you don’t buy a seat, only a carriage mate/dear.’ Travelling on a train from … Continue reading
Growth Hacking – the new career
Definition , – “Growth Hacker” is used to refer to someone who is clever, innovative and ensures that every initiative is performed in the hope of growing the business – sounds good! Examples – Hotmail added a personalised signature to … Continue reading
Raving Fans for creating repeat business
The raving fans are the element of customer service that will allow you to create a range of repeat business. There are 3 good reasons to encourage raving fans: They will tell others and encourage them to buy from you, … Continue reading
Soap operas – A few fun comments
Soap was a luxury item till around the 19th Century. Pears shop with its oval shaped and translucent amber colour was first marketed in 1807 as a cosmetic beauty product when bathing became fashionable amongst women. The brand is now … Continue reading
Step change in business
Real growth and a ‘step change’ in a business will be based on identifying new markets, finding new trends, focussing business on what customers are really wanting and creating products and services that are different and which have real competitive … Continue reading