Monthly Archives: January 2014

Lessons from online behaviour – it might increase your sales

In the strive for sales, here are a few ideas practised by the major operators who work out their online transactional strategy based on their knowledge of our behaviours. 1. Effective delivery with ‘click and collect’ allowing customers to pick … Continue reading

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The last 10 yards, the last mile

In the last mile to the customer are you placed at the winning line or are you straggling behind. In retailing terms, lots of companies talk about the last 10 yards. The challenge is to get your product from the … Continue reading

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