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Monthly Archives: September 2012
Get on the road!!!
Just read from the Hillington Innovation Centre that there is a shortage of product availability in the supply chain for wind equipment in East Scotland. In the same week, we had a client in a related sector with a superb … Continue reading
Queuing for an Apple
Judging from the press this week, there has to be plenty of disposable income around! There were queues at the Apple stores as customers were desperate to get their hands on the iPhone 5. Normally, people queue for hours for … Continue reading
It’s not the product, it is the flower of service
A friend who runs a Mr Handyman home and office maintenance service franchise in Glasgow believes that the key to building a sustainable and repeat business in this sector is not just the quality of the job but also customer … Continue reading
Check out your Sales Skills
Some people are involved as sales people, on the road, on the phone, on e commerce. They of course are ‘selling’ every day either transactional sales (sales farming with existing customers or transformational sales (sales hunting for the next big … Continue reading
There is always a queue at Greggs!
Every where you go in the UK , you get a pleasant smile and often a joke or a laugh when at the counter in Greggs the Bakers They encourage a queue – and it builds an even longer queue, … Continue reading
Methods of Measuring Marketing
This is emerging as a trending topic, – finding out what communication formats work and what doesn’t. It has always been possible to measure response to advertising and communication. It is just that online makes it nice and easy. Here … Continue reading