Monthly Archives: July 2012

Record breaking results in business to business marketing

Check out Powwownow teleconferencing.  They published results of the initial phase of their promotional campaign in February and March 2012 against the same period in 2011. 130,000 visitors this year rather than 54,000 for the same period in 2011 Online registrations … Continue reading

Posted in Business to business marketing, Marketing | Tagged | Leave a comment

Packaging makes the difference

A recent published market research project presented 10 consumer panels of 10 people with 5 unbranded glasses of orange juice to pull out different comments on flavour. The same products were then presented being poured out of different containers – … Continue reading

Posted in Research | Tagged , | Leave a comment

Watch out, it’s an Olympic ambush!

The ambush police are out, according to the press – watching out for signs of ingenious ways for national and international products to ‘create a stir’ and get noticed on the back of all the broadcasting of the Olympics. Right … Continue reading

Posted in Branding | Tagged | Leave a comment

So what’s new in product innovation? How does this link to the marketing mix?

1. An iconic, traditional British cooker that is controlled by laptop, tablet or smartphone. Aga iTotal Control allows you to regulate your cooker by app on the move,- it then sends you a text to confirm the action! (a product … Continue reading

Posted in Product development | Tagged | Leave a comment

6 simple ways to increase your sales

Here are a few tips that cost little and can have a big impact: Ensure your staff know how to sell and close a deal at the right price Ensure staff working with existing customers deliver customer service and create … Continue reading

Posted in Sales | Tagged | Leave a comment

Baby boomers – the big market

According to a recent survey in The Marketer magazine, this target market is massive and probably has 80% of wealth and disposable income in the UK.  This is a market with huge spending power and according to the article, it … Continue reading

Posted in B2C marketing, Marketing | Tagged | Leave a comment

Sales and marketing mentoring

A good experienced marketer can make a real difference to the growth of an organisation. By having a marketing viewpoint and an understanding of customers likely behaviour patterns, the right individual can provide a market focussed viewpoint, very useful for … Continue reading

Posted in Marketing, Sales | Tagged | Leave a comment

First past the post wins the business

We were looking for ‘pop up’ stands last week for a client. Simple artwork to create a backdrop branding for shows, conferences etc. Our local suppliers were as usual very helpful but the process was going to take 2-3days. We … Continue reading

Posted in Presentations | Tagged | Leave a comment

Marketing automation – behavioural triggers

I recently looked for some holiday swim shorts on an e commerce site. I looked but did not buy. I was conscious of a pop up advertisement on a news site I was reading featuring exactly the same product I … Continue reading

Posted in Marketing | Tagged , | Leave a comment