Monthly Archives: October 2012

Do you know the value of your social customer?

This year has seen an increasing trend of ‘ubiquitous’ users accessing social networks through mobile devices (24 hours a day, 7 days a week). This leaves a trail of ‘big data’ just waiting to be mined, which can allow a … Continue reading

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Do they stay or do they go? Customers on your site

What do customers do on your website? Do you use the analytics tools at your disposal to find this out? In the digital era, business websites can no longer simply be live on the world wide web, in the blind … Continue reading

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Great product innovation

Just seen a press release in the Metro for a brand new textile product.  Smart textiles can now help patients undergoing chemotherapy to deal with hair loss issues.  It will be interesting to see if this very worthy ‘question mark’ … Continue reading

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Measured marketing

Measured marketing (a trending topic) through web analytics and research can provide actionable insights including: Key search words to influence visibility on page one of Google A list of sites of value you might want to link with to inform … Continue reading

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RFM marketing – as current today as then

As of October 1st, we enter our 30th year of trading, – providing external specialist assistance to companies large and small on a host of marketing and sales topics.  Sometimes, we act as research suppliers and partners, advising and delivering … Continue reading

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Good market research reduces risk – bad market research risks your investment

People often say – our research tells us…. 1. What is important is to realise when your sample size is correct and reflective of your target market 2. That the questions are being asked in an unbiased way that reduces … Continue reading

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