Category Archives: Communication

Dont Worry, Be Appy!

Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading

Posted in Communication | Tagged , | Leave a comment

Eyeball recognition

See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you.   This is an amazing piece of technology which if it works well could transform targeted communication.  As … Continue reading

Posted in Communication, Customer Service, Marketing Communications | Leave a comment

Multi-Channel Marketing

At a recent conference, I heard a keynote speaker from the John Lewis Partnership presenting the multi-channel strategy they have developed to allow customers to interact with them any way they wish, – in store, on tablet, web, by phone, … Continue reading

Posted in Communication, Customer Service | Leave a comment