Category Archives: Marketing Mix

Purple Cow Moments

Posted on April 9, 2014 by RFM

In Marketing terms we talk about ‘purple cow’ moments, which are times on a calendar year, when our name is in lights. Customers and people’s eyes are on us and we have the opportunity to deliver an iconic and different … Continue reading →

Posted in Marketing Mix | Tagged | Leave a comment

Checking Out Your Sales Process

Posted on April 8, 2014 by graham

When we give mentoring sessions and training courses on strategic marketing, we often talk about the ‘Process’ element of the marketing mix and how and how a little bit of thought about your sales process, can put you ahead of … Continue reading →

Posted in Marketing Mix, Sales | Tagged | Leave a comment

Interesting Pricing Strategies

Posted on December 6, 2013 by RFM

Many people do not see pricing as a function of marketing.  However, understanding what the customer will pay and what the market will bear at any particular time is crucial as we are only price sensitive at certain times. A … Continue reading →

Posted in Customer Service, Marketing Mix, Sales | Leave a comment

Research – Lighting the Way Forward

Posted on November 28, 2013 by RFM

A small piece of well controlled and well managed research works wonders, almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating.  Often a 3rd party can ask … Continue reading →

Posted in Marketing Mix, Research, Sales | Leave a comment

Margins and Mark Up

Posted on October 4, 2011 by rfmblogadmin

Seems to be confusion amongst many SME’s about this. What does a mark-up of 50% provide in terms of margin? Understanding the required or expected margins for each sector in the channel/reseller chain is very much part of the marketing … Continue reading →

Posted in Marketing, Marketing Mix | Tagged | Leave a comment