Monthly Archives: November 2011

Great PR, Great Results

Saw a great piece of PR activity on breakfast news yesterday morning. John Browett, Chief Executive of Dixons Retail was on screen to explain his company’s drop in profits. He turned a question on ‘profit drop’ into a positive statement … Continue reading

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Time spent on reconnaissance is seldom wasted

An army friend of mine quoted this statement on a regular basis. It still holds true. Research, competitor knowledge and understanding, helps us to develop the best strategy to win a future position. For companies, research should be around published … Continue reading

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Getting the pricing right

Ran a sales training course for a group of companies this week on sales technique, different routes to market and price margins calculation. A lot of clarification was required on price margins and calculating profit at each step of the … Continue reading

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The cost of a logo

The Marketer magazine this month has a section on the cost of logos and corporate identities. According to the magazine, Twitter paid £10 to a photostock page for its bird logo, Nike paid £22 for the swoosh, Glasgow 2014 Games … Continue reading

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Finger on the pulse – innovative new products

As a company operating day to day in a variety of market sectors we have a constant stream of new ideas, innovations, and delivery methods to get our clients in front of the customers. Many of these are cross sectoral … Continue reading

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Cut your sales costs – Improve your sales Revenue

Examine customer satisfaction – find out what customers think and what you may be missing out on.  As they say – listen to customers.  Statistic – 68% of the decision to stay with a provider is based on employee attitude.  … Continue reading

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Event Marketing – exhibition methods

Exhibitions, at home or abroad, are an excellent way to meet new and existing customers at a time when they want to buy. For more information take a look at our effective exhibitions.

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Research Topics – doors open for discussion

David Primrose is now in charge of our Market Research Division, and is available to talk about any potential research requirements. RFM Research works for companies all over the UK.  David”s recent experience has been in handling prime research projects … Continue reading

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Times are changing and changing with the times is a must

Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin.  With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – … Continue reading

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Fantastic Contacts – Seizing the Moment

Having learnt how to attract visitors, a client of ours made a very key contact at an exhibition.   Their food is now on Qantas and other carriers flights out of UK. By using good account management techniques, their range of … Continue reading

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