Category Archives: B2C marketing

Hyperlocal grocery delivery – Learning from the big boys!

Posted on April 4, 2016 by graham

Read an interesting article this week that talked of a new service which Amazon are rolling out in India. Amazon Now enables customers to shop for daily essentials across a range of categories and have them delivered locally within 2 … Continue reading →

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Repetition, Repetition, Repetition

Posted on August 1, 2014 by RFM

It has been said many times before but the way to get recall, recognition, trust and opportunity is to keep your brand and brand values out there in the minds of your existing customers, potential customers, older customer, younger customers … Continue reading →

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Use the senses – it is a sensible idea

Posted on June 25, 2014 by RFM

The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by … Continue reading →

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Business Networking for Business – Hone those Meet the Buyer Skills

Posted on May 9, 2014 by RFM

Many businesses will be networking for new business over the next few months as business and consumer visitors arrive in Scotland for the Comonwealth Games and Ryder Cup. In addition to watching all the sporting prowess, some agencies will be organising … Continue reading →

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Bakers Dozen – probably better than 10%

Posted on April 11, 2014 by RFM

Giving someone 10 % off just because they ask is just not good business. This happens repeatedly in consumer based companies, business to business operations etc. The fact is that the media tell us that everything is negotiable, of course, … Continue reading →

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Lessons from online behaviour – it might increase your sales

Posted on January 22, 2014 by RFM

In the strive for sales, here are a few ideas practised by the major operators who work out their online transactional strategy based on their knowledge of our behaviours. 1. Effective delivery with ‘click and collect’ allowing customers to pick … Continue reading →

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Baby boomers – the big market

Posted on July 13, 2012 by rfmblogadmin

According to a recent survey in The Marketer magazine, this target market is massive and probably has 80% of wealth and disposable income in the UK.  This is a market with huge spending power and according to the article, it … Continue reading →

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Brand planning – target a wider audience

Posted on April 27, 2012 by rfmblogadmin

Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading →

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Cool beer advertising campaign for mass market

Posted on April 13, 2012 by rfmblogadmin

Noticed some advertising positioned in mass consumer press with Caffrey’s in an aluminium bottle. The imagery is young with both men and women in the graphic. It is beer in an aluminium bottle – why? There must be lots of … Continue reading →

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