Monthly Archives: February 2012

Exhibition stand operation – window of the world

Exhibition planning time spent on reconnaissance is seldom wasted.  Have just spent a few hours with a substantial company attending a major UK and international exhibition who really want to maximise the opportunities in the UK and export.  We spent … Continue reading

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Putting the fashion into Britain

Great piece on prime time BBC news yesterday morning.  British men’s fashion week is happening in the next month, not a one day event but a weeklong event.  According to the head of design at Topman, the British male is … Continue reading

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Dancing Russ! A few John Sergeant moments

We mentioned last week that Russell Ferguson was dancing in a competition and that there might be a video.  Well here is the link that will try to show the hard work that is going into the practise!  Please have … Continue reading

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A Little Less Strictly Come Dancing – what a quickstep!

Russell Ferguson is a tad out of his comfort zone and soon to compete in the Strictly Come Dancing style competition to raise money for the Prince and Princess of Wales Hospice in Glasgow on 17th March 2012.  He will … Continue reading

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Creating more Sales opportunities – home and international

If you operate in a business to business environment, you might like to use this as the start of a checklist: •    Selling additional products to existing customers, – very cost effective; •    Visit key exhibitions and conferences where your … Continue reading

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Awards – Good for your brand

This bones of article appeared 2 years ago in our newsletter but the message holds good today.  We have just completed some awards submission for a large client, polishing their story in line with the requirements of the award, – … Continue reading

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Targeting consumers – Potatoes in the bus shelter

The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but … Continue reading

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Advertising through new media and driving footfall into a business

We worked with the UK award winning farm shop in Wales. This farmer turned retailer has very defined views on communication and footfall for his retail store. He had previously used press and radio but having seen the return from … Continue reading

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What do your customers want?

Ask most customers what they want and they will tell you their requirements. What they will NOT tell you is what they really don’t get from you. Past experience would suggest that much of this is in the soft skills … Continue reading

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Exhibition Planning for Expos

Many organisations see exhibitions in the UK and overseas as 2,3, or 4 days out of the office.  If you are organising an exhibition it creeps up and is on you before you know it – and believe it or … Continue reading

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