Monthly Archives: December 2012

Christmas shopping – only 3 days to go and Crabbies take the strain

In the RFM business, we often talk about the importance of understanding target markets at different buying times over the year. Good to see that Crabbie’s Ginger Beer have opened up ‘safe havens’ for bored men when they are expected … Continue reading

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LinkedIn – how do we use it?

There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior … Continue reading

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YCGBSOYA You can’t get business sitting on you’re a—e!!

This is an old adage that came up at an export seminar last week from the MD of Strategem. When working in an international environment, it is still undoubtedly true, especially when your competition may be a local company in … Continue reading

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Review it, understand it, tweak it, link it, measure it

Google Analytics is very much like other research tools. Basically, it makes commercial sense to understand who is using your website. Key data on customers may be the following: How long they stay on your site? Do they abandon their … Continue reading

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