Monthly Archives: April 2012

Brand planning – target a wider audience

Posted on April 27, 2012 by rfmblogadmin

Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading →

Posted in B2C marketing, Marketing, Marketing Communications | Tagged | Leave a comment

Using Social Media for engagement

Posted on April 27, 2012 by rfmblogadmin

We pick up on a very topical theme, – ‘engagement’. In the digital era, businesses have a responsibility for developing a social media plan to engage the audience and chosen platforms that suit their market niche. For organisations building online … Continue reading →

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Hits of the brand – The simplest techniques always work best

Posted on April 27, 2012 by rfmblogadmin

Jen Boyle in the RFM office, received an empty breakfast cereal sample bag on her home doorstep. She followed the instructions given, which was to leave it outside the door the next day. Two days later, she received a full … Continue reading →

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Cool beer advertising campaign for mass market

Posted on April 13, 2012 by rfmblogadmin

Noticed some advertising positioned in mass consumer press with Caffrey’s in an aluminium bottle. The imagery is young with both men and women in the graphic. It is beer in an aluminium bottle – why? There must be lots of … Continue reading →

Posted in Advertising, B2C marketing | Tagged | Leave a comment