If you knew the real cost of acquiring a new customer, you would never let an existing customer go!
Adhering to this old adage makes a lot of sense. It is likely that every business has the opportunity to do more in the area of keeping existing customers happy which will add value to the business over time. The concept of the lifetime customer is something we need to keep at the top of mind.
In many businesses, the team involved have to understand how to keep in contacts at the appropriate time, find something new and different to talk about, spot opportunities and know how to act on them. Many people in a business see the sales department as a separate department but the whole team can bring massive value to customer retention via a range of techniques in customer service, offering more.