Monthly Archives: March 2013

Thinking through your branding strategy

Branding is not that difficult. It is just the first 200 years that present the problems!! The big corporations understand the value of a brand, the need to control and manage brand structures, manage brand presence etc. For many smaller … Continue reading

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The convenience store of the future

Working at IFE (International Food Exhibition) at the Excel Conference and Exhibitions Centre in London this week.  We will meet hundreds of key buyers from all of the supermarkets, food service, convenience stores etc. Quite apart from the great looking … Continue reading

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Remote Customer Service

I have heard of personnel having the title, Head of Customer Service but an emerging title is Remote Customer Service.  In today’s world, we as customers want the convenience to buy at our leisure, – buy online, palmtop, by phone, … Continue reading

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Scotland’s Technology Show – June 2013

Scottish companies who use technology to provide their products and services are being invited to take a stand at this Scotland’s Technology Show on Tuesday June 11th at the SECC.  This is a Scottish Enterprise initiative offering increased market access … Continue reading

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Exhibitions and making them work

Just returned from working at an exhibition for a group of companies. In 2 days, we spoke to 90 per cent of the visitors who attended, wrote a number of key orders and made more than 370 contacts for 12 … Continue reading

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Multi-Channel Marketing

At a recent conference, I heard a keynote speaker from the John Lewis Partnership presenting the multi-channel strategy they have developed to allow customers to interact with them any way they wish, – in store, on tablet, web, by phone, … Continue reading

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