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Monthly Archives: March 2013
Thinking through your branding strategy
Branding is not that difficult. It is just the first 200 years that present the problems!! The big corporations understand the value of a brand, the need to control and manage brand structures, manage brand presence etc. For many smaller … Continue reading
The convenience store of the future
Working at IFE (International Food Exhibition) at the Excel Conference and Exhibitions Centre in London this week. We will meet hundreds of key buyers from all of the supermarkets, food service, convenience stores etc. Quite apart from the great looking … Continue reading
Posted in Exhibitions
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Remote Customer Service
I have heard of personnel having the title, Head of Customer Service but an emerging title is Remote Customer Service. In today’s world, we as customers want the convenience to buy at our leisure, – buy online, palmtop, by phone, … Continue reading
Scotland’s Technology Show – June 2013
Scottish companies who use technology to provide their products and services are being invited to take a stand at this Scotland’s Technology Show on Tuesday June 11th at the SECC. This is a Scottish Enterprise initiative offering increased market access … Continue reading
Exhibitions and making them work
Just returned from working at an exhibition for a group of companies. In 2 days, we spoke to 90 per cent of the visitors who attended, wrote a number of key orders and made more than 370 contacts for 12 … Continue reading
Posted in Exhibitions
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Multi-Channel Marketing
At a recent conference, I heard a keynote speaker from the John Lewis Partnership presenting the multi-channel strategy they have developed to allow customers to interact with them any way they wish, – in store, on tablet, web, by phone, … Continue reading
Posted in Communication, Customer Service
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