Monthly Archives: January 2012

Astounding insights from qualitative market research

What they buy, when they buy, who they buy from. Having some reasonable research information on your customers and how they perceive you is astounding and astonishing. Of all the research information and insight we gather from companies, qualitative insight … Continue reading

Posted in Research | Tagged | Leave a comment

Saving money at exhibitions

Cost of stand space at exhibition halls is high.  Cost of a well put together stand is a significant part of the budget.  Why then do organisations let personnel loose on their stands with little or no skill development on … Continue reading

Posted in Exhibitions | Tagged | Leave a comment

Communications strategy – Right place, right time

Being able to reach customers in the right place at the right time through their preferred channel (traditional or digital) is key to maximising your business opportunity. The range of options now for communication and positioning is immense, often not … Continue reading

Posted in Promotion | Tagged | Leave a comment

Maximising your budget – Squeeze in extra

Often clients find at this time of year that they have the opportunity to squeeze in some additional projects to ensure that fund allocation phase been fully utilised and that the benefit of those funds are used rather than lost. … Continue reading

Posted in Marketing, Sales | Tagged | Leave a comment

International Sales – Just the job

Here is a fast route into a new market sector.  We have an associate linguist in our offices who has a track record in the following process: •    Pick a country •    Tell us your sectors of interest •    Let … Continue reading

Posted in Sales | Tagged | Leave a comment

Digital Marketing Plans

Increasingly, we are being asked to deliver digital marketing plans for customers and clients which cut through the mass of options and begin to use digital methods in a more structured and targeted way.  Time is money and it is … Continue reading

Posted in Digital Marketing, Marketing | Tagged | Leave a comment

Use it or lose it – quick marketing sales plan

We are often asked to undertake quick projects at this time of year, – pilot programmes, innovative trials, quick marketing and sales plans, research & insight, skills to provide additional information and material for the year ahead.  Often the impetus … Continue reading

Posted in Sales | Tagged | Leave a comment

Available now – digital marketing strategies

Through a colleague in our marketing ‘hot loft’, we have a number of £50 vouchers for Google adwords available, – totally free to clients. The deal is open to clients who have an adwords account less than 14 days old … Continue reading

Posted in Digital Marketing, Promotion | Tagged | Leave a comment

Innovations from the Marketer magazine

German cycle manufacturer Silverback is now marketing a bicycle with a USB port to recharge electronic devices by pedal power. Research in US tell us that Nutrition labels placed in the centre of food product packaging were viewed 30% more … Continue reading

Posted in Marketing | Tagged | Leave a comment

Getting away from the discount word

Philip Graves, author of “Consumerology” suggests that if we focus on topics of importance to the customer, it takes away from the consideration of price as the major decision making factor. We have a number of techniques to offer clients … Continue reading

Posted in Advertising | Tagged | Leave a comment