Monthly Archives: July 2014

Internet Wars – disrupting the status quo

There are many examples of internet based companies disrupting traditional business models. Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event: “For digital businesses, location is irrelevant, it’s an entirely democratic process. If … Continue reading

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Marketing to the slightly older

There is a very interesting piece in the Marketer this month about the importance of understanding how the more senior consumer consumes information and likes to be promoted to. A third of the UK population is over 50 and accounts … Continue reading

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Developing a Customer culture – easy to talk about, more difficult to deliver

Perhaps a provocative statement, but one that summarises the importance of having a strong culture that is customer focussed, with all employees having an understanding of the role of ever increasing customer satisfaction. High levels of customer service endorse the … Continue reading

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Spot the opportunity – Transferring skills to employees

Everyone in a team needs to understand sales and sales process in today’s world.  If you ever ask yourself these questions. – How can we develop more sales for the company? How can we acquire more customers in the UK? … Continue reading

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Map your customer journey – clues for improving service, sales and retention

I just wonder if this is the key to creating even greater competitive edge, particularly in a service business. If you can get under the skin of the customer to find out their thought, emotions , hurdles and actions at … Continue reading

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