Monthly Archives: June 2012

Right Place, Right Time

According to the papers this week, Magners sales are down by 20% this quarter while sales of beer are up.  Most of this is attributed to the wet weather, as you can imagine. We have often talked about the value … Continue reading

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To tweet or not to tweet – marketers ask the question

Buddy Media have published a study looking at how marketers use Twitter. This thought provoking study really nails down the key issues surrounding Twitter usage. Real-time activity – The data indicates that Brands engagement rates are 17% higher over the … Continue reading

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Learn Exhibition Skills – Technology sector

  Another chance to ensure you get more orders at shows in both UK and overseas  The Glasgow course this week was full and the delegates can now look forward to increased opportunities at the shows they are attending through … Continue reading

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Something to think about – Focus your mind on marketing

Had 2 situations recently where a 1-2 hour conversation on marketing really focussed SME organisations on their markets, their opportunities and most of all – how to achieve them. Most of us are too close to our businesses to see … Continue reading

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Quick question – your ambassadors

Do you make the most of your business ambassadors? All those teams who may be out and about in customers premises, interfacing directly with customers and in the case of many technical organisations, reaching far further into business than the … Continue reading

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World class technology – on our doorstep!

Visited the Scottish Technology Showcase at SECC this week. What a wealth of clever people we have in this country, creating innovative products and services that are truly world class. We really do need to communicate this, increase visibility, shout … Continue reading

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Innovative Research – Online tools and trends features added to Google

Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses. A recent article … Continue reading

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Social media success story – It started with a tweet

Every day we hear of the importance of using social media to broadcast your business message, and rarely do find a story close to home that gets heard through the noise. A recent example of a small company illustrates social … Continue reading

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