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Category Archives: Advertising
Groupon – short term gain over long term growth?
For improving your brand awareness, Groupon leverages the power of group buying and many companies have taken advantage of its location based offers and promotions. There is much debate over how effective Groupon is for companies in the long term. … Continue reading
Cool beer advertising campaign for mass market
Noticed some advertising positioned in mass consumer press with Caffrey’s in an aluminium bottle. The imagery is young with both men and women in the graphic. It is beer in an aluminium bottle – why? There must be lots of … Continue reading
Targeting consumers – Potatoes in the bus shelter
The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but … Continue reading
Advertising through new media and driving footfall into a business
We worked with the UK award winning farm shop in Wales. This farmer turned retailer has very defined views on communication and footfall for his retail store. He had previously used press and radio but having seen the return from … Continue reading
Getting away from the discount word
Philip Graves, author of “Consumerology” suggests that if we focus on topics of importance to the customer, it takes away from the consideration of price as the major decision making factor. We have a number of techniques to offer clients … Continue reading
Men’s grooming goes mainstream
Well gents, the ultimate cosmetic product for men has arrived – a new cooling rollerball gel that massages away undereye bags, perfect for the morning after the night before! The ad for this new bloke’s cosmetic by Clinique, appeared in … Continue reading