Category Archives: Marketing Communications

Market and sell, Market and Sell

As the summer draws to a close and we get ready for the autumn, we would suggest that companies large and small, need to review, revamp and refresh their sales and marketing communications, plans  and strategies. Every company needs to … Continue reading

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Internet Wars – disrupting the status quo

There are many examples of internet based companies disrupting traditional business models. Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event: “For digital businesses, location is irrelevant, it’s an entirely democratic process. If … Continue reading

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Looking at tv stations – communicating to local audiences

Our cities of Edinburgh and Glasgow are now offering 2 new tv stations. The news tell us that licences have been awarded for local advertising in Glasgow and Edinburgh and there is also a new tourism related tv medium coming … Continue reading

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Technologies for the Future

Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body … Continue reading

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Eyeball recognition

See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you.   This is an amazing piece of technology which if it works well could transform targeted communication.  As … Continue reading

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Food And Drink Companies – Get Set, Get Ready, Go For It In 2014!!

A series of sessions, just packed with tips and techniques and ideas that will help you to create more sales and access more markets with immediate effect.  This small company Access to Markets programme is supported by Scotland Food and … Continue reading

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‘Sampling is the Key!’

So said a delicatessen/farm shop retailer I was speaking with earlier in the week. His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing … Continue reading

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Tell the Truth in the Morning!

Found this an interesting stat.   Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the … Continue reading

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Newly Refurbished Style Bar – The Look Takes A Trick!!

Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar! … Continue reading

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Live Image – The Next Trend!!

I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word.   All the leading edge consumer products are … Continue reading

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