At the heart of all successful organisations lies the knowledge and an intimate understanding of customers and stakeholders thoughts and perceptions. It is vital that strategies are put in place to measure and evaluate these thoughts and perceptions.
Such market research information can be gathered in a variety of ways depending on the number of customers and the nature of the relationship. If there are only a few individuals or the nature of the relationship is complex then a number of depth interviews may be the best way of finding out what they really think of you. However, if you have a lot of contacts and the relationship is simpler then tracking their opinions in greater numbers online or by telephone may be the most appropriate approach.
Not only will we at RFM Research be able to suggest the most appropriate route for you to follow, but our expertise in marketing and customer satisfaction studies will add value when we process the results. We will be able to make recommendations which will improve your customer relations, commercial relationships and partnerships.