Amoy is travelling the country over the next few weeks in their ‘food van’ showing the British public just how easy it is to use their products in everyday cooking. They are providing free samples, money off vouchers, a recipe book and a chance to taste the products.
In today’s environment, consumers have busy work and life schedules, and Amoy are focussed on promoting oriental cooking as a quick and easy means to eating, especially when using their products.
The launch coincides with the Chinese New Year and uses the hashtag #AmoyFoodVan to encourage people to tweet about the company.
The arrival of the van in Glasgow, prompted one excited Twitter user to post:
“#amoyfoodvan on Buchanan St, Glasgow.. smells fab!”
This well researched campaign, merges real world consumer behaviour, as many are enticed by free samples, which translates well onto social media.
The campaign drives up awareness of the company and its products but also pushes their offering out across the UK, building up pre-show hype on social media at a time when users are in the mood to participate.