There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior managers/ business owners.
The above information comes from audience statistics. However, I would hazard a guess that most of us do not use the medium effectively yet as a business tool – so the opportunity is there for someone.
Key points –
- You need to spend the time building your links (think through who you might accept) and of course this never stops.
- Your own details need to be kept current and up to date. It will get you seen by your group
- If you are doing new things, your connections will see it
- It can be used to identify key targets in key companies.
- You can link with key customers and contacts in target companies
- You can join groups and be involved in 2 way discussions.
The true power, we think, has still to be unleashed. As always with social, you only get out of it what you put in. So if you can allocate and manage your time to update your social sites on a regular basis, this will help.