1. Just finished a research project using both quantitative and qualitative analysis techniques. The return on the investment was the information and insight to take the product to market the right way, getting it right first time! The data obtained covered the customer’s attitudes and potential commitment to a new product offering as well as a whole raft of ideas to shape the product directly in line with customers and users needs.
2. A further return on investment for another customer. In depth research (face to face with key buyers) in an industrial situation – result – warts and all, frank, unexpurgated interviews resulting in a host of great ideas to improve communication and customer satisfaction with existing customer groups and increase the continuity of business for the client company.
All research was carried out under the Guidelines of the Market Research Society of Great Britain. This is crucial and a very important point to make. Adhering to MRS code ensures good sample frames, good practice, good reporting and a lack of bias.