The growth areas have to be:
- The ability to write good, persuasive, quirky copy for social media
- The ability to take or project manage good photography (I always use a professional!)
- Acting lessons to present well on screen
- Presentation skills for that important pitch
These are the skills that will present a strong image of a company in its marketplace. There will always be someone that can manufacture or build the product. What we are not good at is getting in front of the customers. Particularly true on the international stage!