Monthly Archives: October 2011

Market research – your customers

Posted on October 7, 2011 by rfmblogadmin

How they buy, when they buy, and if you are on their radar. Having some objective research information on your customer’s perceptions often provides information which can be described as astounding. Good qualitative information provides great insight into product, how … Continue reading →

Posted in Research | Tagged | Leave a comment

Margins and Mark Up

Posted on October 4, 2011 by rfmblogadmin

Seems to be confusion amongst many SME’s about this. What does a mark-up of 50% provide in terms of margin? Understanding the required or expected margins for each sector in the channel/reseller chain is very much part of the marketing … Continue reading →

Posted in Marketing, Marketing Mix | Tagged | Leave a comment

What are the talents for the future?

Posted on October 4, 2011 by rfmblogadmin

The growth areas have to be: The ability to write good, persuasive, quirky copy for social media The ability to take or project manage good photography (I always use a professional!) Acting lessons to present well on screen Presentation skills … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Digital marketing strategies in a fast moving world

Posted on October 4, 2011 by rfmblogadmin

New digital marketing techniques are emerging on a very regular basis. This is the way of the future and the way in which the commercial and industrial buyers of the future will communicate. It is important to embrace the culture, … Continue reading →

Posted in Digital Marketing | Tagged | Leave a comment