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Author Archives: admin
Romance under the clock
Take a look at the banners hanging by the famous clock on the concourse in Glasgow Central Station. The latest Facebook competition is to tell of your romance meeting (or meetings!) under the famous old clock. Check it out on … Continue reading
Posted in Marketing
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Product Reincarnations
How often do products re-invent themselves to the next generation of consumers? In the marketing life cycle, products go out of fashion or trend, moving from being a cash cow to one on its way out, then emerging at a … Continue reading
Posted in Marketing, Marketing Communications
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Thinking through your branding strategy
Branding is not that difficult. It is just the first 200 years that present the problems!! The big corporations understand the value of a brand, the need to control and manage brand structures, manage brand presence etc. For many smaller … Continue reading
The convenience store of the future
Working at IFE (International Food Exhibition) at the Excel Conference and Exhibitions Centre in London this week. We will meet hundreds of key buyers from all of the supermarkets, food service, convenience stores etc. Quite apart from the great looking … Continue reading
Posted in Exhibitions
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Remote Customer Service
I have heard of personnel having the title, Head of Customer Service but an emerging title is Remote Customer Service. In today’s world, we as customers want the convenience to buy at our leisure, – buy online, palmtop, by phone, … Continue reading
Scotland’s Technology Show – June 2013
Scottish companies who use technology to provide their products and services are being invited to take a stand at this Scotland’s Technology Show on Tuesday June 11th at the SECC. This is a Scottish Enterprise initiative offering increased market access … Continue reading
Exhibitions and making them work
Just returned from working at an exhibition for a group of companies. In 2 days, we spoke to 90 per cent of the visitors who attended, wrote a number of key orders and made more than 370 contacts for 12 … Continue reading
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Multi-Channel Marketing
At a recent conference, I heard a keynote speaker from the John Lewis Partnership presenting the multi-channel strategy they have developed to allow customers to interact with them any way they wish, – in store, on tablet, web, by phone, … Continue reading
Posted in Communication, Customer Service
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Scotland’s Technology Show 2013 – a real opportunity for Scottish companies
If you are a Scottish company with a product/service that embraces a new technology across any sector, it would be worthwhile to exhibiting at this show. Like all exhibitions, it allows you to meet your existing and potential customers on … Continue reading
Posted in Exhibitions
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Accessing customers, customers accessing you
In almost every business sector, the method of access to information on suppliers has changed. The web is the cornerstone of business development in nearly every sector, in both consumer and business to business. In most consumer sectors, access is … Continue reading
Posted in Marketing Communications
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