Here are a few tips that cost little and can have a big impact:
- Ensure your staff know how to sell and close a deal at the right price
- Ensure staff working with existing customers deliver customer service and create link opportunities
- Check if service teams/engineering teams spot opportunities
- Communicate regularly with buyers – keep your name ‘top of mind’
- Ensure your search engine optimisation delivers ‘enquiries in’
- Ensure your website has a ‘call to action’ on every page.
The large consumer companies focus on making sales at every possible moment: on the phone, online, face to face etc. The key question is: does your company maximise their opportunity?