Many people have sales personnel who have been selling for years and spent a good amount of time in the job.
A sales refresher brings that chance to re – assess skills, find new ways of closing, new ways of handling objections, building more data to attract more customers, telling a more mouth watering story.
The lines between what was the traditional marketing department and the sales department are blurring – a good thing. Now the sales person can have much more control over the image/brand that is presented and the key ‘one to one’ messages that will engage the customer. Of particular relevance in business to business sales and high ticket consumer sales where a very subtle but strong approach is needed.
My objective is that in these situations, that chance to speak and interact with a customer is tremendous. It lets you find out about them and how you can provide them with what they may want. Seizing this opportunity is crucial.