Advertising through new media and driving footfall into a business

We worked with the UK award winning farm shop in Wales. This farmer turned retailer has very defined views on communication and footfall for his retail store. He had previously used press and radio but having seen the return from television advertising is a complete convert. We have often said to clients that television is a big brand builder and the tenet holds true today as it did many years ago. In his case television was correct for the age group and lifestyle of his customer – combined with the social media options of today can be a potent mix.