Targeting consumers – Potatoes in the bus shelter

The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but just think of the thought process behind it:

  • We are always bored waiting for a bus.
  • The smell of a baked potato will be alluring when you are probably waiting to go home for something to eat.
  • The McCain’s message is uncluttered by other advertising.
  • You will probably talk to your friends about it.

Perhaps not so ‘off the wall’ after all but a key way of thinking about your customer base.

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