The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but just think of the thought process behind it:
- We are always bored waiting for a bus.
- The smell of a baked potato will be alluring when you are probably waiting to go home for something to eat.
- The McCain’s message is uncluttered by other advertising.
- You will probably talk to your friends about it.
Perhaps not so ‘off the wall’ after all but a key way of thinking about your customer base.