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Category Archives: Research
Market research – your customers
How they buy, when they buy, and if you are on their radar. Having some objective research information on your customer’s perceptions often provides information which can be described as astounding. Good qualitative information provides great insight into product, how … Continue reading
Market Research – 2 Investments with 2 Returns
1. Just finished a research project using both quantitative and qualitative analysis techniques. The return on the investment was the information and insight to take the product to market the right way, getting it right first time! The data obtained … Continue reading